COLECTII |
|
|
|
|
|
PRET: 33 26 LEI |
THINK TWICE! RISK MANAGEMENT - THE HIDDEN SIDE OF TRANSLATION
(Second Edition) |
Carmen Ardelean
|
Colectia: Smart Books |
|
ISBN: 978-606-749-683-3, Format: 13 x 20 cm, 154 pagini, Aparitie: 2023, August |
This spectacular development of open-source databases and proactive virtual aids is the main reason, for the author of this book, to start writing a sequel which includes clear reference to this topic, with detailed information about the risks involved and potential solutions to them. After all, translation means personal involvement in the core of any project and the responsibility of achieving it properly, beyond any shadow of a doubt regarding its originality and level of quality.
This extension of the initial purpose of this book is also meant to help translators and interpreters avoid potential mistakes related to their approach to linguistic shift activities.
Being a professional translator herself, the author knows that we all make mistakes, in spite of our efforts to provide the best possible variant for each project; at the same time, various changes in the way we speak, in the way in which certain terms are used, in which their meaning is extended or set aside - all justify constant revisions of the means by which various risks are managed. If insufficiently understood and learned, such open?source technologies could result in a fracture between purpose setting and achievement, as well as an accidental or purposeful infringement of the general ethical requirements of our profession.
The Author |
|
|
|
|
|
Mai puteti citi din colectia Smart Books |
| STARTUP in EST Mircea Luncan,Kaloian Kirilov | ISBN: 978-606-749-540-9 | PRET: 55 44 LEI | |
| Liderul transformational carismatic. Competente emotionale si valori. Catalina Rosca | ISBN: 978-606-749-085-5
Conceptul de leadership transformaional, despre care va fi vorba in principal, in aceasta lucrare, este unul din paradigmele cele mai recente in domeniul leadershipului. Cercetarile empirice efectuate au demonstrat ca are o validitate substantiala pentru a prezice o serie de rezultate performante, inclusiv evaluarea si eficienta liderului fata de satisfactie si motivatie (Judge & Piccolo, 2004). | PRET: 36 29 LEI | |
| Business storytelling: branduri si povesti Florina Pinzaru (editor) | ISBN: 978-606-749-010-7
1. Brand management: intre cultura continutului si storytelling (Florina Pinzaru) Brand management si provocari / De la izolarea specifica produsului, la cultura continutului / Branded content sau brand content? / Timpul povestilor din lumea brandurilor
2. Storytelling si storycatching (Elena-Madalina Vatamanescu)Povestitorul ca agent persuasiv / Identificarea ca liant intre storytelling si storycatching / Povestirea ca orchestrare a strategiilor comunicationale / Povestea din mintea auditoriului / Storytelling academic: arta de a seduce / Seductia simbolului versus seductia imaginii
| PRET: 39 31 LEI | |
| Ghid esential de promovare Alexandra Zbuchea, Florina Pinzaru, Cristina Galalae, Andreea Mitan | ISBN: 978-606-749-011-4
Lucrarea se fata isi propune sa prezinte sintetic principalele concepte, teorii si tehnici asociate activitatii promotionale. Tematica investigata este cuprinzatoare, iar abordarea ? desi urmareste initierea celor interesati de acest domeniu ? nu se opreste la notiunile de baza. | PRET: 47 38 LEI | |
|
|
|
|
|