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solutii consolidare brandului corporativ prin managementul riscurilor business storytelling branduri povesti democratization through social activism gender and environmental issues post communist societies new media trends challenges bosnia herzegovina critical case study europeanization religion culture ideology america mass gandire critica europe the discourses perceptions mentalities brandul personal extaz agonie city brandurile globale cercetare cros culturala steaua pandorei vol iii propaganda razboi 1941 1944 romania comunista cenzura laurentiu mihai treapat florina pinzaru editor edited ioana vlad katalin fabian georgeta drula miruna troncota sandu frunza mihaela aurelia vasile valentina pricopie coord anca daniela manea china mieville nicoleta corbu peter hamilton mioara anton tiberiu