COLECTII |
|
|
|
|
|
PRET: 37 30 LEI |
BANCASSURANCE. The Internal and International Pratice. Editia bilingva - engleza si romana |
Laurentiu-Mihai Treapat Corina-Elena Draganescu Sergiu-Octavian Stan
|
Colectia: Smart Books |
|
ISBN: 978-606-749-476-1, Format: 13 x 20 cm, 240 pagini, Aparitie: 2020, Aprilie |
The current work is the result of the authors’ experience, recognized in the banking and university professional environments in Romania. As a result, it was gathered and published in two distinct, consecutive volumes, functioning as a guide and a valuable instrument, for both the practitioners, theorists and particularly for the students that appreciate the up-to-date content related to a field that was little studied in universities. The authors approach the banking risks assurance in a perfectly aware manner, considering the fact that part of their professional activity was dedicated to this field, proving themselves to be authentic specialists and authors of preventive and proactive solutions. |
|
|
|
|
|
Mai puteti citi din colectia Smart Books |
| Liderul transformational carismatic. Competente emotionale si valori. Catalina Rosca | ISBN: 978-606-749-085-5
Conceptul de leadership transformaional, despre care va fi vorba in principal, in aceasta lucrare, este unul din paradigmele cele mai recente in domeniul leadershipului. Cercetarile empirice efectuate au demonstrat ca are o validitate substantiala pentru a prezice o serie de rezultate performante, inclusiv evaluarea si eficienta liderului fata de satisfactie si motivatie (Judge & Piccolo, 2004). | PRET: 36 29 LEI | |
| STARTUP in EST Mircea Luncan,Kaloian Kirilov | ISBN: 978-606-749-540-9 | PRET: 55 44 LEI | |
| Business storytelling: branduri si povesti Florina Pinzaru (editor) | ISBN: 978-606-749-010-7
1. Brand management: intre cultura continutului si storytelling (Florina Pinzaru) Brand management si provocari / De la izolarea specifica produsului, la cultura continutului / Branded content sau brand content? / Timpul povestilor din lumea brandurilor
2. Storytelling si storycatching (Elena-Madalina Vatamanescu)Povestitorul ca agent persuasiv / Identificarea ca liant intre storytelling si storycatching / Povestirea ca orchestrare a strategiilor comunicationale / Povestea din mintea auditoriului / Storytelling academic: arta de a seduce / Seductia simbolului versus seductia imaginii
| PRET: 39 31 LEI | |
| Ghid esential de promovare Alexandra Zbuchea, Florina Pinzaru, Cristina Galalae, Andreea Mitan | ISBN: 978-606-749-011-4
Lucrarea se fata isi propune sa prezinte sintetic principalele concepte, teorii si tehnici asociate activitatii promotionale. Tematica investigata este cuprinzatoare, iar abordarea ? desi urmareste initierea celor interesati de acest domeniu ? nu se opreste la notiunile de baza. | PRET: 47 38 LEI | |
|
|
|
|
|