| COLECTII |
 |
|
|
|
|
|
PRET: 29 23 LEI |
| Essays in Taxation and International Relations |
Ioana Maria Petrescu
|
| Colectia: Smart Books |
| Categoria: Carti in limbi straine |
| ISBN: 978-606-749-235-4, Format: 13 x 20 cm, 148 pag, Aparitie: 2017, Octombrie |
This book contains three distinct papers: "Entrepreneurship, Bribes, and Taxation of Personal Income," "Financial Sector Quality and Tax Revenue: Panel Evidence," and "Rethinking Economic Sanction Success: Sanctions as Deterrents." These are highly revised and updated papers that originally formed my Ph.D. thesis at Harvard University in 2008. Since then, these three studies have been presented at multiple academic institutions and conferences, various intermediate drafts were posted on websites, and were ultimately greatly improved. (...)
I hope the readers will enjoy this volume both as an academic exercise as well as a possible lesson in public policy. |
|
|
|
|
|
| Mai puteti citi din colectia Smart Books |
 | STARTUP in EST
Mircea Luncan,Kaloian Kirilov | | ISBN: 978-606-749-540-9 | 
PRET: 55 44 LEI | |
 | Liderul transformational carismatic. Competente emotionale si valori.
Catalina Rosca | ISBN: 978-606-749-085-5
Conceptul de leadership transformaional, despre care va fi vorba in principal, in aceasta lucrare, este unul din paradigmele cele mai recente in domeniul leadershipului. Cercetarile empirice efectuate au demonstrat ca are o validitate substantiala pentru a prezice o serie de rezultate performante, inclusiv evaluarea si eficienta liderului fata de satisfactie si motivatie (Judge & Piccolo, 2004).
| PRET: 36 29 LEI | |
 | Ghid esential de promovare
Alexandra Zbuchea, Florina Pinzaru, Cristina Galalae, Andreea Mitan | ISBN: 978-606-749-011-4
Lucrarea se fata isi propune sa prezinte sintetic principalele concepte, teorii si tehnici asociate activitatii promotionale. Tematica investigata este cuprinzatoare, iar abordarea ? desi urmareste initierea celor interesati de acest domeniu ? nu se opreste la notiunile de baza.
| PRET: 47 38 LEI | |
 | Business storytelling: branduri si povesti
Florina Pinzaru (editor) | ISBN: 978-606-749-010-7
1. Brand management: intre cultura continutului si storytelling (Florina Pinzaru)
Brand management si provocari / De la izolarea specifica produsului, la cultura continutului / Branded content sau brand content? / Timpul povestilor din lumea brandurilor
2. Storytelling si storycatching (Elena-Madalina Vatamanescu)Povestitorul ca agent persuasiv / Identificarea ca liant intre storytelling si storycatching / Povestirea ca orchestrare a strategiilor comunicationale / Povestea din mintea auditoriului / Storytelling academic: arta de a seduce / Seductia simbolului versus seductia imaginii
| PRET: 39 31 LEI | |
|
|
|
|
|
